Everything starts with the big picture

At PictureWealth, we’re transforming financial advice - making it more accessible, personalised, and truly actionable. Our platform empowers people to see the big picture by visualising the life they want, planning with expert support, and building a secure, fulfilling future.

Purpose | Mission | Vision

Why we exist

We unlock the power of money so everyone can live a life that's fearless, free, and in control. Because when you stop viewing money as a source of stress, it becomes a launchpad for possibility.

What we do

We connect more advice to more lives so everyone can build the one they want. We're challenging the status quo to make it easier and more affordable to get tailored and actionable financial advice.

What we're working towards

A future where everyone feels like they have enough to live well. Because financial confidence isn't just about wealth, it's about self-worth.

Since its launch in 2017, PictureWealth has demonstrated strong growth and market traction.
We are transforming financial advice by executing our Platform Economy strategy, delivering a two-sided marketplace that seamlessly connects clients with on-demand access to financial professionals. This unlocks the dormant potential of financial data and empowers clients to focus on what truly matters to them.
PictureWealth is uniquely positioned to scale advice to every life, a model with global applicability and significant growth potential.

Clients

Most people are working hard just to keep up with life — let alone get ahead. While they’re busy, their money often isn’t. It lies dormant, under-utilised and under-optimised.

They're not just an office worker, a single parent or a pre-retiree. They are visionaries with grand plans for life.

Before PictureWealth

Figuring out how to put their money to work is overwhelming.
It feels confronting to realise their money has been sitting idle, underused, and neglected.
Feelings of shame, regret, and uncertainty.
This often leads to inaction - pushing money matters to the back-burner - on tomorrow’s to-do list.

PictureWealth Platform

Empowering clients with

Clarity, not complexity: A clear, visual snapshot of their money, no spreadsheets needed
Advice that feels human: No jargon, no judgment, just real help from real experts
Confidence to act: Smart nudges turn good intentions into progress
Access to: Affordable, on-demand advice once reserved for the wealthy
Life they want: Making money active, dynamic, and alive to fuel the life you want to live

Empowering advisers with

Less admin, more advising: Streamlined compliance and workflows
The ability to serve more people: A scalable model that reaches beyond the top end of town
Deeper client engagement: Visual tools that spark real conversations
Stronger outcomes: Clear value delivered, tracked, and felt
Freedom to grow: The tech backbone to build a modern, thriving practice

Advisers

Theyʼre driven by a mission bigger than money — they've chosen to dedicate themselves to helping real people achieve real goals and live well on their own terms.

Advisers want to help more than just the wealthy few, the legacy system holds them back with paperwork, and cost pressures.

Prior to PictureWealth:

Endless paperwork, onerous compliance requirements, and a daily grind that drowns out genuine connection.
Frustration of wanting to say “yes” to everyone — yet being forced by the financials to say “not yet” to a whole audience of younger people, for whom simple and sensible advice would have the greatest impact.

team-david — David Pettit PictureWealth Founder

Ready to support our mission of connecting more lives with more advice? Let’s talk!

At PictureWealth, we’re reimagining financial advice, turning a traditionally exclusive service into something accessible, human, and indispensable to everyday life. To learn more about investment opportunities, please reach out to us.