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Welfie: Bring your money to life

Your complete financial picture in one secure app, giving you real-time clarity

Welfie brings your financial world and your advice together in one powerful, easy-to-use platform -giving you a clear, up-to-date view of your wealth so you can see where you stand today, understand how you’re tracking for tomorrow, and get real, honest help from experts on how you can reach your goals faster and smarter. 

Welfie App screen liabilities and assets

See your complete financial picture

Your income, assets, super and liabilities - all in one secure app. No spreadsheets. No scattered logins. No guesswork.

Welfie connects your accounts and consolidates your information so you can see your full financial position clearly, in real-time to informed better decisions.

Welfie App screen showing superannuation projection for retirement

Understand how you’re tracking for retirement

It’s not just about what you have. It’s about where it’s taking you.

Welfie helps you explore how today’s position may translate into tomorrow’s retirement. See simple projections, understand your trajectory, and identify areas that may need attention.

Clear. Practical. Grounded in where you are right now.

Welfie In App appointment booking screen

Real experts. Real conversations. When it matters.

Seeing your financial picture is powerful. Knowing what to do next is even more powerful.

Welfie gives you direct access to licensed financial advisers who can help you turn insight into action. Not generic tips. Not automated responses. Real 1:1 conversations about your goals, your plans, and your next move.

When you're ready to go deeper, expert guidance is built in.

Welfie App security details

Secure by design

Built with industry-standard security, authentication controls and strict access permissions, Welfie is designed to keep your information protected and secure.

The future of financial advice

Welfie is the first step in a multi-year transformation of how we deliver financial advice at PictureWealth.  We’re investing in modern technology so we can:
 
✅ Adapt faster to your needs
✅ Introduce new features regularly
✅ Deliver advice more efficiently
✅ Strengthen security
✅ Continuously improve your experience
 
Welfie allows us to serve you better today, and evolve alongside you into the future.

Join the waitlist

Coming soon

Welfie: Bring your money to life

Join the waitlist today!

 

YOU MAY NEED TO KNOW

Frequently Asked Questions

What is Welfie?

Welfie is a secure financial app that connects to your bank accounts, superannuation and other financial accounts to give you a clear, consolidated view of your complete financial picture.

Using secure data connections, including Open Banking where available, Welfie reads your balances and relevant information, with your permission,  and brings everything together in one place. This allows you to see how your income, assets, super and liabilities fit together in real time.

By bringing your financial information into one secure app, Welfie helps you understand where you stand today, how you’re tracking for retirement, and when it makes sense to speak with an adviser about your next move.

What is Open Banking?

Open Banking is a government-regulated system that allows you to securely share your financial data with trusted providers, only with your permission.

It is:

  • Consent-based
  • Time-bound (you control how long access lasts)
  • Secure and encrypted
  • Designed to give you more control over your data

When available, Welfie uses Open Banking connections to access your information securely and directly.

What accounts can I connect to Welfie?

Welfie lets you securely connect your bank accounts, superannuation, assets and liabilities so you can see everything in one place. This gives you a clear, up-to-date view of your financial position without spreadsheets or manual tracking.

Can I see my superannuation data?

Yes, if the digital connection is supported by your super fund. Some super funds have limited digital connectivity across the industry. Where automatic data is incomplete, you can manually add balances in Welfie.

What if I’m not comfortable connecting my accounts?

That’s okay. You can manually add top-level balances if you prefer. Connecting accounts keeps your data real-time, giving you the most accurate picture of your financial position and how you're tracking against your goal - but it’s always your choice.

Who is Welfie for?

Welfie is for anyone who wants more clarity and control over their money.

Whether you’re wondering if you need that fourth streaming subscription, saving for your first home, thinking about investing, planning for retirement, or simply wanting to track your progress, Welfie helps you see everything in one place.

It’s for people who want fewer money worries and more informed decisions.

Wherever you are in life, Welfie gives you a clear picture of your finances and the confidence to move forward.

Is Welfie safe to use?

Yes. Welfie uses secure account connections, including Open Banking where available. You control which accounts are connected, and you can disconnect them at any time.

Welfie is read-only. It cannot move money, make transactions or change your account details.

What information can Welfie access?

With your permission, Welfie connects to your bank, superannuation, loan and investment accounts so you can see your full financial picture in one place.

We do this using:

  • Open Banking connections (where available)
  • Globally trusted leader in financial data aggregation and Open Banking tech, Yodlee

These connections are encrypted and designed specifically for financial data sharing. You choose what to connect and you can disconnect at any time.

Welfie uses Yodlee, a global leader in financial data aggregation and Open Banking technology.

About Yodlee:

Yodlee has been operating for over 20 years and supports thousands of financial institutions and fintech platforms worldwide. They specialise in securely connecting financial accounts so users can view their data in one place. You can learn more about Yodlee’s security practices here: https://www.yodlee.com/legal/yodlee-security

Can Welfie move or transact my money?

No. Welfie is a read-only app. We can see balances and transactions you’ve consented to share, but we cannot:

  • Transfer funds
  • Make payments
  • Change account settings
  • Execute trades

Your money stays exactly where it is.

Do you store my banking credentials?

No. Welfie does not store your online banking passwords in plain text.

When credential-based connections are required, they are handled securely through Yodlee’s encrypted systems.

All sensitive information is protected using industry-standard encryption and security controls.

Is my data encrypted?

Yes. Your data is:

  • Encrypted in transit (when moving between systems)
  • Encrypted at rest (when stored)
  • Protected using recognised industry-standard security practices

These are the same types of safeguards used by major financial institutions.

Who owns my financial data?

You do. Your data always belongs to you. Welfie simply helps you visualise it and make sense of it.

You can control which accounts are connected, withdraw consent, or disconnect accounts at any time

 

Do you sell my data?

No. We do not sell your personal or financial data. We do not use it for advertising.

Your data is used solely to:

  • Show you your financial picture
  • Provide insights
  • Help you plan with an adviser
Is Welfie safe and secure?

Yes. Welfie uses industry-standard security and encryption to protect your data. Your information remains private, and you stay in control of what is connected and shared at all times.

Does Welfie give financial advice?

Welfie provides general information and projections only. It does not provide personal financial advice or consider your individual circumstances. When you’re ready for personalised advice, Welfie makes it easy to connect with a licensed Australian financial adviser.

How is Welfie different from other money management apps?

Most money apps focus on budgeting or transactions. Welfie focuses on the bigger picture, helping you understand how all parts of your financial life fit together and how today’s decisions affect your future.

Is Welfie free to use?

Yes. You can download and use Welfie to see your financial picture, connect accounts, and access insights at no cost.

If and only when you choose to book a 1:1 meeting with a licensed financial adviser, any advice fees will be clearly explained upfront before you proceed. There are no hidden charges within the app.

You’re always in control of what services you use.

Ready to turn insights into action?