We are proud and thrilled to announce that PictureWealth has been named a finalist in the 2025 Australian AI Awards, in the category of 'AI Innovator – Wealth Management’.
This recognition celebrates the innovation behind our PictureWealth Adviser Hub, a purpose-built tech platform to tackle the complexity of regulated financial advice. It combines human expertise with domain-trained agentic AI to remove administrative bottlenecks, accelerate compliance, and free up advisers to focus on what they do best: delivering high-quality, personalised advice delivering on our mission: More Advice to More Lives.
Since 2019, the number of registered advisers has dropped by 42%, leaving just 15,488 with only around 12,000 actively advising. That’s one adviser for every 1,000 Australians who may need support, despite the current average being just 141 clients per adviser.
The issue isn’t just a shortage of advisers. Manual, outdated processes are slowing things down. Every hour spent on admin, formatting, compliance, or file notes, is an hour not spent helping clients.
This growing gap is leaving everyday Australians without the help they need to feel financially confident and in control.
At PictureWealth, we’re changing that to make advice more accessible, more human, and built around the life you want to live
PictureWealth’s Adviser Hub – has been built to fundamentally change the advice equation.
By combining human expertise with domain-trained agentic AI, we're removing administrative bottlenecks, accelerating compliance, and helping advisers do what they do best - deliver timely, personalised, and compliant financial advice.
Every stage of the advice process is supported by prompts, decision points, and compliance checkpoints. This ensures that the output isn’t just fast - it’s regulator-ready, fully auditable, and aligned with ASIC and AFSL requirements from day one.
Being named a finalist validates our vision and execution, but more importantly, it reflects the potential for combing human expertise with AI to close Australia’s advice gap at scale. Every hour saved is another household empowered to make confident financial decisions -today, not tomorrow.
At PictureWealth, we believe financial advice should be accessible, simple, and human, not buried under paperwork or reserved for the wealthy. We're committed to changing the system and delivering more advice to more lives because everyone deserves to feel clear, confident, and in control when it comes to their money .